These days, you probably expect the collection of complete customer information to happen automatically.
Also, you can expect other salon owners to understand the importance of this basic principle. AMAZING! but the opposite is true and many salons are not able to collect detailed information about all their clients.
Let's illustrate how quickly and easily it is possible to get names, contact details and a lot of other useful information about a client.
Provide each stylist with an Exclusive Beauty program participant card (you can think of any other name that brings value to the client). By joining this program, customers can count on numerical advantages.
The card describes the benefits of being a member of the program and requires the following information to be filled in:
How did they know about us
choice of privileges
and, finally, contact details of at least three friends or relatives who might be interested in joining this program.
start word of mouth
collect information about birthdays and timed promotions to them
and also send promotional offers to the base of potential customers.
And do not hesitate to give your customers gifts - flowers for a good mood. Raffle prizes such as cross-marketing gift certificates. Read about in the next article ...